Title, Keywords, and Descriptions Since you know your business and its terminology better than I do, I like to have you be part of the process in determining your website's title, keywords and description. This is very important to help search engines direct people to your website. Your page title and description will be what’s seen in search results. This means you won't need to advertise as much, as people will easily find you. Page Title This is the first line of your listing in search results. Most likely this will be your name or business name. Google gives a lot of weight to the keywords listed here. Your location might be something to consider here if it’s important. (Google typically displays the first 65 characters of a title.) Page Description This is displayed under your page title in search results. Your description is more important than your keywords, as search engines will often get your keywords from the words on your website first. (It is best to keep descriptions between 150 and 160 characters.) Using keywords strategically. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this cannot be overstated. If you have any links to websites similar to yours, I can extract the necessary information from these websites and forward it to you. This way, you can personalize the content to perfectly suit your own business. It would be a good idea to use businesses that have a high Google ranking (either local or not local) because these words are probably working very well for them. Think of what a customer would use. Single words often get more results than 2 word phrases, because there are less variations using single words. Keep the words to the most simple words someone will use when searching for a website like yours. The order of the words matters. Capitalization doesn't matter. (Ideally, your keywords should have 10 or 15 words, 20 at the very most.) You can do phrases, but they should be very obvious ones, for example if you use "Parks in Sioux Falls" the searched entry would need to be this exact phrase. It would not pick up the words parks or Sioux Falls, so it would be better to do "parks" and "Sioux Falls" instead. Or "recreational" and "playground" because you are going to get more hits that way. Phrases only count as one keyword. Always consider how a website visitor would do a Google search. Whether you use a plural or singular keyword makes a difference. Would they search for “pet shop” or “pet shops” Adding both versions of a very important keyword would not be a bad idea. TIPS: • Fine-tune keywords, page titles and descriptions to match content and headlines. • Think of what a customer would use to search for you. • Keep in mind that if you do not use the same keywords in your website content your keywords will not hold much weight. You have to use the keywords in both places or they will be almost useless. So, when you submit write up for the website be sure to use these words as well. • If you want to learn more about any of this, I encourage you to Google it, but please keep in mind there are a lot of opinions out there and rules in the online world change often. Websites with keywords that cause confusion can be harmful to your website counts. • Words that are often misspelled: For example… Affect vs. Effect. Affect, Accept vs, Except, Desert vs. Dessert. • Words that are spelled the same but have different meanings: "lead" (to guide, pronounced /liːd/) and "lead" (the metal, pronounced /lɛd/) • Many words in English have several meanings depending on the context in which they are used. Examples: "can" (to be able to, or a container), "rock" (a stone or a type of music). • Technical jargon and slang. Specialized language used within particular industries or demographics can be confusing to outsiders. Handy Online Keyword Tools • Search for “SEO” on this tools page https://smallseotools.com/ • Keyword Density Checker • Keyword Rank Checker • Check the Google keyword rankings for any website instantly • Keyword results • Check your Website Rankings for any keyword in Google • Google search for free keyword rank checker • Check keyword Ranking for your domain Position • Check keyword Ranking for your domain Website Seo Score Checker • Uncover your competitors’ most powerful SEO Ranking • Test Google Rankings Link Keyword Browser Extensions One of the best ways to do this is to look at websites that are similar to yours and see what keywords they are using. These Browser Extensions works great for this! • Compare website with competitor’s website info using browser extension called “META SEO Inspector” • SiteChecker Extension. If you would like to update your keywords, please contact us with your changes or for a copy of what your websites currently has listed. Thank you.